Ketchum

Break Through

Contributors

About

It’s highly likely that you are visiting because of one of the following reasons: - on the lookout for a place to do really great work, - in search of an agency to help grow your business or protect your good name, - a competitor, wondering what we’re up to, - or maybe the mom of one of our staff. Whatever brings you to this page, we would love to answer your questions in person. Until then, here’s some of what you’ll want to know. . . We recently announced plans to grow our business through one of the largest-ever mergers in the public relations industry, combining operations with Pleon, Europe’s largest strategic communications consultancy. As a result, we’ve strengthened our position as one of the world’s largest and most geographically diverse public relations agencies and Europe’s leading public relations agency, with more than 45 offices and affiliates in over 25 countries across the Continent. We work for global clients, UK clients and very local clients. We’re seasoned communicators with backgrounds in journalism, marketing, science, the arts and prison (long story) among many other pertinent areas. We also have some of the best accountants, HR people, IT specialists and caterers helping us around the clock. Most of our clients are leaders in their fields – healthcare, cosmetics, domestic goods, civil society, technology, food and beverage, professional services, and entertainment. The few that are not are striving to be, and we’re doing our best to help them get to the top. Have a question for us? Send it to greatpeople@ketchum.com, and we’ll answer as best as we can.

Contact

Statistics

Posts: 224
Reposts: 0

1 1 13

Calculating ROI for sport sponsorship

With the endless debate in the PR community about how to best show a return on investment ("I don't know the definition of good PR, but I...

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2 1 28

A note on the correct use of "y'all"

The thirty seconds it takes to read this will save you untold embarrassment and possible physical harm in the deep south of the US. 

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0 1 10

Versatile leadership

File this in the Learn From Competitors drawer...

I've known Matt Neale from Golin for years and worked with him on many industry...

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0 1 13

Time for a jargon cull

A great if underdeveloped article below on business jargon that has, forgive me, gone past its sell-by date.

I've got a few more to kick...

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1 1 21

We need to get better at content. Seriously

Here's a wake up call for the PR industry (written from the perspective of a former ad man): we are only about half has good at content...

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0 1 10

Automated influencer marketing?

I suppose it was only a matter of time. 

Connecting brands with content creators was ripe for automation.  For humans, scanning social...

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Let girls learn

Full disclosure: I was already a big supporter of First Lady Michelle Obama, a fan of James Corden's 'Carpool Karaoke' and in favour of...

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Working out loud

Great post below from a popular UK commentator on communications, Rachel Miller, on the notion of 'working out loud,' a concept sparked...

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0 1 4

Welcome, Madame President

A little Ketchum news to share in case you missed it elsewhere: Barri Rafferty has been named our global president by our CEO, Rob...

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0 1 10

Re-routing negative conversations

It seems easier than ever - especially on social media - for conversations to turn negative, and then personal, and then destructive.  

No...

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1 1 11

A superhero for ... IBD

A brief brag on some work we've Just launched in partnership with Marvel (the comic book people) and our clients, Takeda Pharmaceuticals. 

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0 1 27

Brexit and PR jobs

Most meetings with clients this week in London start with chit chat about the Brexit. Few (none) see it as good for business in the short...

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Optimal eye contact: 2-5 seconds

That's what psychologists tell us. Shorter than that, and someone seems dodgy. Much longer than that, and someone looks like they might...

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0 1 14

I found a PR conference for you to attend

OK, a bit self-serving as I'm helping to organise it, but if you've got time and patience for one PR conference this year, make it the...

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1 2 34

PR: naturally digital

Here's a thoughtful post asking us to stop carving communications channels, content and competencies into 'digital' and 'traditional'...

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0 1 33

Can we handle the truth?

Back in my student journalism days, before Facebook or Buzzfeed, the truth was easy to find. 

"Seek the truth," the Professor would say,...

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0 1 9

Reading recommendations for ... better writing

Few of us have much time to read anything longer than a tweet these days, and when we do find a moment, we want to spend it on the good...

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0 2 6

Remembering elephants

This relates to PR tangentially, but it's really about African elephants and one woman's commitment to do something significant to fight...

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0 1 27

Brands, media and blurring borders

As a former deputy editor at Red magazine, friend and Ketchum UK colleague Saska Granville knows a thing or two about the opportunities...

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0 1 8

A new framwork for measuring your communications

AMEC - the measurement and evaluation wing of the global PR community - has a new framework for helping communicators analyse PR activity...

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1 1 16

Me: why leaders need to engage on social media

I had the opportunity to share personal views on leadership in the age of Twitter and SnapChat with the Social C-Suite, and you can see...

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0 3 10

The "Hollywood model" for work and careers

I've been interested in an idea about the future of work and careers I first heard a few years ago from a Harvard business school...

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0 1 27

Choosing a spokesperson? Go for a "typical" face

Here's some interesting research on which kinds of faces we find trustworthy ... "typical" seems to beat attractive. 

Average-looking faces are considered most trustworthy, psychological research finds.

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0 1 8

Creative inspiration at our own backdoor

Finally had a chance for a lunch-time wander over to the newly refurbished Tate Modern.  Wow. 

At 122 paces (I counted) behind our London...

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