This thought provoking article in May's HBR captures the 'paradox of leadership' in today's VUCA world and the need to 'manage a dynamic equilibrium' through shifting priorities and supporting Both/And competing positions rather than take a consistent Either/Or stance over time. We call that Liquid Change leadership. Rather than being inconsistent, develop the consistent competencies, in yourself and your organisation, that allow you to be agile, transparent, dialled-in and pioneering. In short, develop a liquid state in your organisation. These will prepare you to not only cope with change but to see it as an opportunity and act on it quickly. Know your purpose and values that allow you to remain on a true course, whilst strategic priorities shift according to the latest customer needs and technological advancements. That's a dynamic way to manage the complexity and further strengthen competitive advantage.