If you are anything like me you get tiny pangs of withdrawal when your phone is just out of reach and you can't check it incessantly.  I don't know if that is a good or a bad thing, but it is having a clear and profound impact on even the youngest among us. 

Toddlers can swipe before they can speak.  Think about it.  Toddlers are engaging with content before they communicate.

In this industry we've always held the belief that content is king and I don't think that will change.  What our challenge will be is to evolve our language--without words if necessary--to create work that can stand up to generations of consumers whom have been interacting with content quite literally since they were born.