If not, you should.

And not just because guys with hip hats, like in the picture, use it to brush up on artisan tattoo dyes.

It's a...

Lots of brands aspire to catalyze or support a 'movement' but only a few succeed, mostly because only a few take on the truly difficult...

It's nearly summer, which means my inbox is about to be flooded with CVs/resumes from recent grads. Most are forwarded to our people...

A quick tip of the hat to our agency in Moscow, Ketchum Maslov - named Russian agency of the year by the Holmes Report at a ceremony in...

Ok I don't know him. And as a PR guy it's no surprise I'd jump to the same conclusion. But he makes a good case not just for the PR...

A letter directed to the WHO with over 100 signatures from medical experts from around the globe is calling for a delay or relocation of...

Eyes are rolling all over London, New York, Lagos and wherever else there are modern PR advisers at the suggestion the craft can be...

Research commissioned by our client, the Financial Times ¦ IE Business School Corporate Learning Alliance, finds common ground among...

The government's announcement that it will launch a consultation to 'consider the financial situation of Tata's UK pension scheme' has...

The future for Fleet Street has looked increasingly gloomy over the last few years and recent announcements from some of its leading...

Interesting reports are circulating of Apple executives sounding out their opposite numbers at Time Warner at the end of last year about...

Interesting piece below on the US government's increasing interest in what may be considered deceptive practices on the part of paid...

Absolutely delighted to see this baker's dozen of talented professionals added to our global partnership.

Congrats to you all.

Mental illness is endemic in the workplace.

This is a column that I wrote for The Drum following an industry discussion hosted by The CIPR.

Given Donald Trump's approach to campaigning throughout his meteoric rise to the top of the political pile to become presumptive...

Online influencers is a hot topic in marketing departments and PR agencies these days - we're all putting them to work, sometimes...

A picture speaks a thousand words they say, and as you look at these pictures from refugee children that have fled persecution and war,...

We've been giving a lot of thought to branded content in it's various forms - advertorials, native advertising or as I've recently heard...

This is an overdue post on a collaborative effort led by industry collaborator Sarah Hall and Ketchum colleague Stephen Waddington called...

New York Times columnist Frank Bruni chimed in over the weekend to the on-going discussion regarding Facebook and its powerful capacity...

Confession, I worship Jose Mourinho as a communicator and I miss him when he is not in the premier league. But, I really do feel sorry...

I absolutely love this new campaign from Radiocentre. We have been talking about personalised content for a good 4/5 years now, but...

Remarkable results are being seen using psilocybin - the chemical that causes the hallucinogenic effect associated with magic mushrooms -...

Here's a great piece of Stanford thinking on the importance of 'signature' stories in shaping the way we describe brands and...

It is well established that the earlier cancer is detected, the better the likelihood of a positive treatment outcome. Now chemical...

As a guy who got his start in PR back in the leeches and bloodletting days with a job in healthcare communications, it's great to see the...

Friend and Ketchum colleague Stephen Waddington has a wide network of extraordinary thinkers and writers in the PR business, and as he...

Interesting article from the institute of PR research group where they have created a model to help develop Organizational clarity around...

The announcement from Reuters News agency that it is planning on building a new editorial operation in Nottingham represents another...

Interesting snippet in the Economist Espresso this morning on how Mark Zuckerberg is having to assuage the fears of senior US...

President Obama's speech at Rutgers University was inspired. For so long now I have been perplexed that in political life stupid has...

Really interesting profile of the Danish researcher Eske Willerslev, an early pioneer of the study of ancient DNA - first in ice and then...

Adding a PR category to the Cannes Lions creativity festival a few years ago has proven to be a potent showcase for the industry with...

As I was reading this article I began thinking about how many times a week I tell others about just how busy I am.  It's a conditioned...

Here's a great case study illustrating a half dozen trends in the increasingly disrupted world of marketing: integration, real-time,...

People who make their livings measuring and evaluating communications programs are meeting shortly in London to discuss, well, measuring...

Floating stuff down the River Thames in London is a well worn public relations stunt. 

As a means of public engagement it's attention...

The Guardian has posted the leaked Facebook memo that appears to confirms that the social media platform has an editorial team...

One of the most popular phrases used to describe marketing and PR efforts today is 'storytelling.'

It speaks to a human capacity to...

It's the Google I/O developer conference at Google HQ this week. Here's what I reckon we'll see announced.

Predictions are a fool’s game....

Calvin Klein has once again walked right up to edge of minimal acceptability and probably into darker territory, and the internet is...

A few years ago we helped launch a platform to showcase the power of creative communications to address some of the bigger social...

A really interesting post from The Grocer made me think, they asked with many of us only changing our banks every 17 years, imagine if...

An interview with an anonymous social media exec on Digiday raised a question a lot of us have begun to ponder: is the value of online...

Newer approaches to training medical students, such as that seen at the Dell Medical School in Austin, are aiming to provide a holistic...

A guest post from Paddy Blewer, a Practice Director at Ketchum @padsky

There are two big oil IPO stories circulating through global media...

In recent years the internet has made it easier than ever to gain public relations insight.

Now that so much of human life and media...

I love this novel way of getting a message across. The challenge was to convey the freshness message of their frozen fish, so rather than...

Paul Mason's Postcapitalism: A Guide To Our Future is not a book about communications or PR, but it's worth reading (and recommending)...

The story from the US following accusations by former Facebook news 'curators' that the social media platform has on occasion downplayed...

Although carrot consumption is on the increase - quadrupling between 1976 and 2013 - many of us know very little about this ubiquitous...

Before effective treatments were available, tuberculosis (TB) caused death by attacking the lungs and other organs leading its victims to...

This is a guest post from Ketchum Practice Director, Kirsty Merritt @MerrittKirsty

Social media is currently having a 'moment' about the...

Returning to work is daunting for many women. The emotional pull of leaving their baby in childcare, the fear of balancing work and home...

Earlier today, the British Chambers of Commerce (BCC) published the results of its last survey on businesses' voting intentions ahead of...

Futurist (and friend) Ross Dawson writes below on four opportunities he thinks PR agencies need to embrace to survive: brand co-creation,...

I wanted to share this article in the New York Times as it cleverly sums up the current situation around fats. We thought they were bad,...

Knowing when to call time on a project or wind up a work stream will be one of the toughest decisions any manager will have to make. 

Take...

We all speak of time as one of our rarest, most precious assets, yet we 'manage' it like water gushing through a pipe, with to-do lists...

We're falling out of love with the humble sandwich, with sales down across the last 12 months. It seems in our quest for reducing carbs,...

If you are anything like me you get tiny pangs of withdrawal when your phone is just out of reach and you can't check it incessantly.  I...

Facebook has been accused as being left wing... no really, it has. Apparently they filter out more conservative news in favour of...

One of the least understood social media platforms by people of my, shall we say, seasoned generation is Snapchat, which means we tend to...

An article on the unique state of mind that is the Great State of Texas got my attention for nostalgic reasons, but it offers an...

Stumbled across a slightly surprising Tweet from Buzzfeed linking to a ProfNet post with tips to PR people on how to better pitch science...

No commentary required. Just interesting.

I've written before about David Greenberg's remarkable history of the evolution of modern PR as seen through the filter of US...

For most of us, it still is.

So far, the new 'Reactions' button on Facebook is getting a :( from users. 

I get why they pushed the feature...

I thought the Tories were dead in Scotland. Not in my lifetime did I expect to see a Tory surge, yet here we are.

Scottish politics has...

I'm walking a fine line here.

The article below compares clients and parent companies in ways that are a little bit uncomfortable for...

Crowdsourcing is a fantastic way to engage a community on the internet but you need to be careful what you ask for and make sure you know...

Mark down May 2016 as a significant marker of a handover between old media and new.

Video streaming sales in the UK has overtaken DVD...

Public relations is often described as the conscience of an organisation.

In this remarkable case Hayley Count, a press officer at South...

Today’s results speak volumes. Jeremy Corbyn is an undisputed electoral disaster. Since he was elected Labour leader last September, he...

This is going to sound harsh, but it needs to be said.

There are two kinds of PR people today.  Those who tweet, and those who don't, and...

Over the last few months our business has undergone some pretty significant changes.  

A new leadership structure, a physical move after...

I wrote about this yesterday but only had a link in Portuguese to share ... 

Here's a bit more in English, with a video link. 

That moment, when as someone who works in communications and reads a paper every day, I realise I missed the launch of a new paper - and...

This thought provoking article in May's HBR captures the 'paradox of leadership' in today's VUCA world and the need to 'manage a dynamic...

This story is too good not to share, even though it's in Portuguese: the team at Little George, our creative hothouse at Ketchum Group...

Looks like Downton Abbey has helped spur the export of British booze to the states, with gin, beer and English wine all seeing an up...

The splash below on empathy from Emi Kolawole at Standford made an impression this week on the creative circles here at Ketchum - it's...

This nutritious little beauty is now getting kudos for its looks, after all we do eat with our eyes.  Check out some of the beautiful...

Already set to revolutionise the food industry, CRISPR gene editing technology is also being intensively investigated as a way to fix...

It is a smart move by Sir Philip Green to agree to appear in front of the work and pensions committee. Firstly , It signals his...

I am so sick of people hating on millennials... they are lazy, they are too opinionated, they have a low attention span, and now they...

No matter how senior you are, how facile you are with numbers or how brilliant your strategic vision, your success as a leader is...

Scalability and specialization are two trends shaping the PR agency landscape, and failure to embrace one or the other may determine...