Thought Leadership

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About

It’s highly likely that you are visiting because of one of the following reasons: - on the lookout for a place to do really great work, - in search of an agency to help grow your business or protect your good name, - a competitor, wondering what we’re up to, - or maybe the mom of one of our staff. Whatever brings you to this page, we would love to answer your questions in person. Until then, here’s some of what you’ll want to know. . . We recently announced plans to grow our business through one of the largest-ever mergers in the public relations industry, combining operations with Pleon, Europe’s largest strategic communications consultancy. As a result, we’ve strengthened our position as one of the world’s largest and most geographically diverse public relations agencies and Europe’s leading public relations agency, with more than 45 offices and affiliates in over 25 countries across the Continent. We work for global clients, UK clients and very local clients. We’re seasoned communicators with backgrounds in journalism, marketing, science, the arts and prison (long story) among many other pertinent areas. We also have some of the best accountants, HR people, IT specialists and caterers helping us around the clock. Most of our clients are leaders in their fields – healthcare, cosmetics, domestic goods, civil society, technology, food and beverage, professional services, and entertainment. The few that are not are striving to be, and we’re doing our best to help them get to the top. Have a question for us? Send it to greatpeople@ketchum.com, and we’ll answer as best as we can.

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Statistics

Posts: 253
Reposts: 0

1 3 18

Have you tried Highbrow?

If not, you should.

And not just because guys with hip hats, like in the picture, use it to brush up on artisan tattoo dyes.

It's a...

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Aeromexico takes movement marketing to new height

Lots of brands aspire to catalyze or support a 'movement' but only a few succeed, mostly because only a few take on the truly difficult...

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0 2 34

Interview advice for PR grads

It's nearly summer, which means my inbox is about to be flooded with CVs/resumes from recent grads. Most are forwarded to our people...

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Winning in Russia ... and beyond

A quick tip of the hat to our agency in Moscow, Ketchum Maslov - named Russian agency of the year by the Holmes Report at a ceremony in...

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This guy says PR should drive your social media activity

Ok I don't know him. And as a PR guy it's no surprise I'd jump to the same conclusion. But he makes a good case not just for the PR...

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PR success in three easy steps? Good grief...

Eyes are rolling all over London, New York, Lagos and wherever else there are modern PR advisers at the suggestion the craft can be...

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Death by a thousand clicks?

The future for Fleet Street has looked increasingly gloomy over the last few years and recent announcements from some of its leading...

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Apple's future is content

Interesting reports are circulating of Apple executives sounding out their opposite numbers at Time Warner at the end of last year about...

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Online influencers: when in doubt, disclose

Interesting piece below on the US government's increasing interest in what may be considered deceptive practices on the part of paid...

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Howdy, partners

Absolutely delighted to see this baker's dozen of talented professionals added to our global partnership.

Congrats to you all.

NEW YORK, May 25, 2016 – Leading global public relations agency Ketchum today announced the election of 13 new partners. Ketchum partners...…

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Mental health in public relations

Mental illness is endemic in the workplace.

This is a column that I wrote for The Drum following an industry discussion hosted by The CIPR.

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Field guide to online influencers

Online influencers is a hot topic in marketing departments and PR agencies these days - we're all putting them to work, sometimes...

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Pictures of despair, but also hope!

A picture speaks a thousand words they say, and as you look at these pictures from refugee children that have fled persecution and war,...

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1 1 20

Branded content on ...The Onion?

We've been giving a lot of thought to branded content in it's various forms - advertorials, native advertising or as I've recently heard...

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#FuturePRoof your consultancy

This is an overdue post on a collaborative effort led by industry collaborator Sarah Hall and Ketchum colleague Stephen Waddington called...

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1 1 16

Facebook and the content we crave

New York Times columnist Frank Bruni chimed in over the weekend to the on-going discussion regarding Facebook and its powerful capacity...

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1 2 14

Personalised content, yes please!

I absolutely love this new campaign from Radiocentre. We have been talking about personalised content for a good 4/5 years now, but...

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1 1 12

Chemical found in magic mushrooms may treat depression

Remarkable results are being seen using psilocybin - the chemical that causes the hallucinogenic effect associated with magic mushrooms -...

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1 2 9

Not all stories are created equally

Here's a great piece of Stanford thinking on the importance of 'signature' stories in shaping the way we describe brands and...

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Omnicom investment in healthcare communications

As a guy who got his start in PR back in the leeches and bloodletting days with a job in healthcare communications, it's great to see the...

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Crowd-sourced writing tips from the @Wadds network

Friend and Ketchum colleague Stephen Waddington has a wide network of extraordinary thinkers and writers in the PR business, and as he...

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Organizational clarity - wouldn't that be a dream?

Interesting article from the institute of PR research group where they have created a model to help develop Organizational clarity around...

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Is London's appeal beginning to wane?

The announcement from Reuters News agency that it is planning on building a new editorial operation in Nottingham represents another...

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Facebook under suspicion

Interesting snippet in the Economist Espresso this morning on how Mark Zuckerberg is having to assuage the fears of senior US...

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1 1 15

When did stupid become cool?

President Obama's speech at Rutgers University was inspired. For so long now I have been perplexed that in political life stupid has...

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Reconstructing our past through DNA

Really interesting profile of the Danish researcher Eske Willerslev, an early pioneer of the study of ancient DNA - first in ice and then...

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3 1 20

Good PR for PR at Cannes

Adding a PR category to the Cannes Lions creativity festival a few years ago has proven to be a potent showcase for the industry with...

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1 0 12

Time (really) is on my side

As I was reading this article I began thinking about how many times a week I tell others about just how busy I am.  It's a conditioned...

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1 1 12

Sweet disruption

Here's a great case study illustrating a half dozen trends in the increasingly disrupted world of marketing: integration, real-time,...

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1 1 25

Getting serious about measurement

People who make their livings measuring and evaluating communications programs are meeting shortly in London to discuss, well, measuring...

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unknownx500 Günter Hentschel

1 0 4

Facebook news: editors not algorithms

The Guardian has posted the leaked Facebook memo that appears to confirms that the social media platform has an editorial team...

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0 2 20

Calvin Klein, Crossing Lines. Again

Calvin Klein has once again walked right up to edge of minimal acceptability and probably into darker territory, and the internet is...

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2 1 21

Swipe right for creativity?

A few years ago we helped launch a platform to showcase the power of creative communications to address some of the bigger social...

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Influencer marketing: bubble or gold mine?

An interview with an anonymous social media exec on Digiday raised a question a lot of us have begun to ponder: is the value of online...

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Revolutionising the medical school experience

Newer approaches to training medical students, such as that seen at the Dell Medical School in Austin, are aiming to provide a holistic...

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Data driven public relations

In recent years the internet has made it easier than ever to gain public relations insight.

Now that so much of human life and media...

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The art of packaging to get a message across

I love this novel way of getting a message across. The challenge was to convey the freshness message of their frozen fish, so rather than...

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0 1 12

Postcapitalism?

Paul Mason's Postcapitalism: A Guide To Our Future is not a book about communications or PR, but it's worth reading (and recommending)...

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0 1 12

Is Facebook Spinning Trending News?

The story from the US following accusations by former Facebook news 'curators' that the social media platform has on occasion downplayed...

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Carrots are orange, aren't they?

Although carrot consumption is on the increase - quadrupling between 1976 and 2013 - many of us know very little about this ubiquitous...

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Disease, death and fashion

Before effective treatments were available, tuberculosis (TB) caused death by attacking the lungs and other organs leading its victims to...

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Think Business First

This is a guest post from Ketchum Practice Director, Kirsty Merritt @MerrittKirsty

Social media is currently having a 'moment' about the...

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Returning to work is a two way street

Returning to work is daunting for many women. The emotional pull of leaving their baby in childcare, the fear of balancing work and home...

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British business is divided over EU membership

Earlier today, the British Chambers of Commerce (BCC) published the results of its last survey on businesses' voting intentions ahead of...

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Agency Survival Guide: Agility, Diversity & Alacrity

Futurist (and friend) Ross Dawson writes below on four opportunities he thinks PR agencies need to embrace to survive: brand co-creation,...

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1 0 13

Strategic quitting - it makes good business sense

Knowing when to call time on a project or wind up a work stream will be one of the toughest decisions any manager will have to make. 

Take...

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1 1 13

Designing Time, Rather Than Managing It

We all speak of time as one of our rarest, most precious assets, yet we 'manage' it like water gushing through a pipe, with to-do lists...

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1 0 2

Best thing since sliced bread?

We're falling out of love with the humble sandwich, with sales down across the last 12 months. It seems in our quest for reducing carbs,...

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3 0 19

What's In a Word?

If you are anything like me you get tiny pangs of withdrawal when your phone is just out of reach and you can't check it incessantly.  I...

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1 0 11

There's no such thing as impartial news

Facebook has been accused as being left wing... no really, it has. Apparently they filter out more conservative news in favour of...

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Snapchat Is Where It's At

One of the least understood social media platforms by people of my, shall we say, seasoned generation is Snapchat, which means we tend to...

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1 1 17

Don't Mess With Texas (Or Why Place Matters In PR)

An article on the unique state of mind that is the Great State of Texas got my attention for nostalgic reasons, but it offers an...

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1 1 15

Pitching Science To Buzzfeed

Stumbled across a slightly surprising Tweet from Buzzfeed linking to a ProfNet post with tips to PR people on how to better pitch science...

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0 1 2

The World Wide Web Today

No commentary required. Just interesting.

The United States is just one part of the global, online community. Even if you're not conscious of it, it's very likely that you're...…

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Recommended Reading: Republic of Spin

I've written before about David Greenberg's remarkable history of the evolution of modern PR as seen through the filter of US...

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2 1 14

Remember When 'Liking' A Facebook Post Was Enough?

For most of us, it still is.

So far, the new 'Reactions' button on Facebook is getting a :( from users. 

I get why they pushed the feature...

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1 0 14

Tory surge in Scotland.... what?!

I thought the Tories were dead in Scotland. Not in my lifetime did I expect to see a Tory surge, yet here we are.

Scottish politics has...

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1 1 10

A New Madison Avenue?

I'm walking a fine line here.

The article below compares clients and parent companies in ways that are a little bit uncomfortable for...

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0 0 0

Media change over: streaming surpasses DVD rental

Mark down May 2016 as a significant marker of a handover between old media and new.

Video streaming sales in the UK has overtaken DVD...

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1 1 11

To Tweet Or Not To Tweet

This is going to sound harsh, but it needs to be said.

There are two kinds of PR people today.  Those who tweet, and those who don't, and...

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1 0 3

Change happens fast--but fear not

Over the last few months our business has undergone some pretty significant changes.  

A new leadership structure, a physical move after...

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Fighting Zika With Books

I wrote about this yesterday but only had a link in Portuguese to share ... 

Here's a bit more in English, with a video link. 

“Safe Stories” is the world’s first repellent storybook. We used nanotechnology to develop this new type of mosquito-repelling product,...…

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The New Day passed me by

That moment, when as someone who works in communications and reads a paper every day, I realise I missed the launch of a new paper - and...

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1 1 16

Taking 'Medium As Message' To A New Level

This story is too good not to share, even though it's in Portuguese: the team at Little George, our creative hothouse at Ketchum Group...

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1 0 2

Chin Chin, British booze gets the Downton affect

Looks like Downton Abbey has helped spur the export of British booze to the states, with gin, beer and English wine all seeing an up...

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Empathy: the soul of real communications

The splash below on empathy from Emi Kolawole at Standford made an impression this week on the creative circles here at Ketchum - it's...

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Looks better than it tastes?

This nutritious little beauty is now getting kudos for its looks, after all we do eat with our eyes.  Check out some of the beautiful...

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The promise of CRISPR gene editing technology

Already set to revolutionise the food industry, CRISPR gene editing technology is also being intensively investigated as a way to fix...

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Show up and tell your side of the story

It is a smart move by Sir Philip Green to agree to appear in front of the work and pensions committee. Firstly , It signals his...

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1 0 20

Leave millennials alone!

I am so sick of people hating on millennials... they are lazy, they are too opinionated, they have a low attention span, and now they...

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1 1 32

Bosses: Be Sincere, Be Brief and Be Seated

No matter how senior you are, how facile you are with numbers or how brilliant your strategic vision, your success as a leader is...

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unknownx500 John Morton

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Agencies: get big, get niche or get out

Scalability and specialization are two trends shaping the PR agency landscape, and failure to embrace one or the other may determine...

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