With the endless debate in the PR community about how to best show a return on investment ("I don't know the definition of good PR, but I...

The thirty seconds it takes to read this will save you untold embarrassment and possible physical harm in the deep south of the US. 

Our global engagement team finds the answers to questions that keep us up at night.  

Like: why would anyone spend real-world money for...

File this in the Learn From Competitors drawer...

I've known Matt Neale from Golin for years and worked with him on many industry...

A great if underdeveloped article below on business jargon that has, forgive me, gone past its sell-by date.

I've got a few more to kick...

Yesterday, I ranted about content and our need as an industry to continuing improving our capacity to produce the kind of material that...

Here's a wake up call for the PR industry (written from the perspective of a former ad man): we are only about half has good at content...

Earlier in my career, when I focused on healthcare PR, clients had a consistent response when we asked what success would look like for...

I suppose it was only a matter of time. 

Connecting brands with content creators was ripe for automation.  For humans, scanning social...

Full disclosure: I was already a big supporter of First Lady Michelle Obama, a fan of James Corden's 'Carpool Karaoke' and in favour of...

Great post below from a popular UK commentator on communications, Rachel Miller, on the notion of 'working out loud,' a concept sparked...

An interesting meeting today with a customer-engagement research company prompted a discussion on the use of data and PR. 

I know. ...

A little Ketchum news to share in case you missed it elsewhere: Barri Rafferty has been named our global president by our CEO, Rob...

It seems easier than ever - especially on social media - for conversations to turn negative, and then personal, and then destructive.  

No...

As friend and colleague Stephen Waddington confides in a post below, there was a time when I didn't much care for public speaking.  

A brief brag on some work we've Just launched in partnership with Marvel (the comic book people) and our clients, Takeda Pharmaceuticals. 

Most meetings with clients this week in London start with chit chat about the Brexit. Few (none) see it as good for business in the short...

That's what psychologists tell us. Shorter than that, and someone seems dodgy. Much longer than that, and someone looks like they might...

OK, a bit self-serving as I'm helping to organise it, but if you've got time and patience for one PR conference this year, make it the...

Here's a thoughtful post asking us to stop carving communications channels, content and competencies into 'digital' and 'traditional'...

Here's a brilliant piece of film conceived and created in 48 hours to draw attention to refugees. 

Great ideas don't necessarily take...

Like a few billion other people, last week I had never heard of Pokémon Go. Now you can't swing a cat without hitting a tourist gazing...

Back in my student journalism days, before Facebook or Buzzfeed, the truth was easy to find. 

"Seek the truth," the Professor would say,...

Few of us have much time to read anything longer than a tweet these days, and when we do find a moment, we want to spend it on the good...

Last week I posted on things to consider when selecting a spokesperson, and given the discussion it prompted I thought you might like a...

About this time each year I'm approached by university students looking for advice on how to differentiate themselves from their...

This relates to PR tangentially, but it's really about African elephants and one woman's commitment to do something significant to fight...

Anyone remotely connected with me on social media knows that I really like maps - the world's original infographics.  

Each one is an...

I am nodding my head so earnestly in agreement with frenemy Gail Heimann at Weber, my neck hurts.

Cannes Lions: it's a festival. You enter...

As a former deputy editor at Red magazine, friend and Ketchum UK colleague Saska Granville knows a thing or two about the opportunities...

AMEC - the measurement and evaluation wing of the global PR community - has a new framework for helping communicators analyse PR activity...

I had the opportunity to share personal views on leadership in the age of Twitter and SnapChat with the Social C-Suite, and you can see...

I've been interested in an idea about the future of work and careers I first heard a few years ago from a Harvard business school...

Here's some interesting research on which kinds of faces we find trustworthy ... "typical" seems to beat attractive. 

Finally had a chance for a lunch-time wander over to the newly refurbished Tate Modern.  Wow. 

At 122 paces (I counted) behind our London...