Whether you agree with President Obama and his editorial in the Telegraph today, one thing is clear: guest editorials can still set much of the day's media agenda.
Virtually every other outlet, program, blogger and Twitter account with an interest in the EU referendum is relaying the story.
Not bad for a 250 year old tactic.
But also I understand that there’s a spirited campaign under way here. My country is going through much the same. And ultimately, the question of whether or not the UK remains a part of the EU is a matter for British voters to decide