Hard to imagine an agency new business pitch without some version of a Strengths (S) - Weaknesses (W) - Opportunities (O) - Threats (T) analysis. How else can we explain the thread of our strategic brilliance and how it ties to the client's situation?

Turns out there *are* other ways.

One is the resource-base analysis (RBA) described below, which strikes me as a little more robust, future focused and 'newsy' - always important for PR campaigns.

Any experience with it?