Make sure that you add the latest Ofcom report (opens as a PDF in a new tab) to your planning tookit.
The 2016 Adults’ Media Use and Attitudes is packed with insights that will help inform your next campaign.
The report describes the attitudes and behaviours of UK consumers to media, devices and the internet by age, gender and socio-economic group.
Ofcom’s latest report should be part of your marketing, media or public relations planning armoury. UK consumers increasingly use only a handful of apps or websites as a gateway to the internet yet use a broad range of devices and applications to communicate depending on age and socio-economic group. These are the headlines from the 2016 Adults’ Media Use and Attitudes report published by Ofcom. I’ve crunched through the executive summary to pull out some of the key information related to public relations planning across creative, content, and media.