I am so sick of people hating on millennials... they are lazy, they are too opinionated, they have a low attention span, and now they don't go out enough! How many more generalisations can we make about a whole generation of people?!?
The fact is, like any other generation, millennials are a diverse breed, and should be treated as such by brands and communicators. One size does not fit all.
So here's my plea, show all the 'Gens' a bit more respect. Don't over generalise. People of all generations can have similarities as well as differences. AND, lay off the criticism of the box-sets - it is something that unites us, and nothing beats a good binge.
I’ve seen dozens of articles recently which say that today’s 20-somethings just aren’t going out much. Instead of spending their weekends clubbing and hanging around in bars, they stay in and watch box sets. If they’re lucky enough to be in a relationship, it’s Netflix and chill. If not, it’s Netflix and Facebook or, perhaps, YouPorn and chill.