Mark down May 2016 as a significant marker of a handover between old media and new.
Video streaming sales in the UK has overtaken DVD rentals according to analyst Strategy Analytics.
Online formats will account for 58% of home video spend, compared to 42% for DVDs.
Video streaming sites such as Netflix and Amazon Prime will be more popular in the UK than buying and renting DVDs for the first time, according to new research. A study by research and consulting firm Strategy Analytics said British consumers will spend £1.31 billion on streaming and downloading in 2016, up 23.7% year on year. There are now around 4.6 million Netflix users in Britain, with another 2.5 million on Amazon Prime, and around 20 per cent of households who subscribe to a video streaming service use at least two. Meanwhile consumer spending on DVDs, including Blu-ray, is forecast to be £956 million in 2016, a 16.3% decline, and will fall below the £1 billion mark for the first time since 1994.