If you are anything like me you get tiny pangs of withdrawal when your phone is just out of reach and you can't check it incessantly. I don't know if that is a good or a bad thing, but it is having a clear and profound impact on even the youngest among us.
Toddlers can swipe before they can speak. Think about it. Toddlers are engaging with content before they communicate.
In this industry we've always held the belief that content is king and I don't think that will change. What our challenge will be is to evolve our language--without words if necessary--to create work that can stand up to generations of consumers whom have been interacting with content quite literally since they were born.
Almost half of parents said their child under the age of three also liked taking selfies. The figures show the extent to which electronic gadgets are taking over children's lives. Children today see their phones as an extension of themselves and become tech literate from the moment they are born. The study found that 58 per cent of parents said said that before the age of three, their child was able to operate a touchscreen digital device by swiping, even if they were not yet speaking.