We all speak of time as one of our rarest, most precious assets, yet we 'manage' it like water gushing through a pipe, with to-do lists as a sort of gage to measure flow rates and spillage.

Thomas Davies from Google offers in the article below a simple 'quadrant' model for designing your expenditure of time against specific outcomes, interests or commitments, which I find appealing.

[Disclosure: Google is a client in some markets, although we have nothing to do with the piece referenced]

For agency people, the quadrant model matches neatly with the areas we focus on: clients, teams, agency and personal development.  Designing our daily or weekly list of tasks against them in advance could give us a lot more control over not just the flow of our time, but its actual effect.