We all speak of time as one of our rarest, most precious assets, yet we 'manage' it like water gushing through a pipe, with to-do lists as a sort of gage to measure flow rates and spillage.
Thomas Davies from Google offers in the article below a simple 'quadrant' model for designing your expenditure of time against specific outcomes, interests or commitments, which I find appealing.
[Disclosure: Google is a client in some markets, although we have nothing to do with the piece referenced]
For agency people, the quadrant model matches neatly with the areas we focus on: clients, teams, agency and personal development. Designing our daily or weekly list of tasks against them in advance could give us a lot more control over not just the flow of our time, but its actual effect.
You can label your quadrants however you like, but remember: you only get four of them. To figure out what they are, start by making a list of your normal tasks and responsibilities. Take a look at your calendar and review the meetings you attended in the last couple of weeks. Review your recent to-do lists and big projects from the past three months.