One of the most popular phrases used to describe marketing and PR efforts today is 'storytelling.'

It speaks to a human capacity to capture and convey big ideas over time and space in ways that make us think, make us laugh, help us connect. It predates technology and media and selling.

It's benign.

But what about the darker side of storytelling? What about our human capacity to manufacture and swallow fictions that aren't so benevolent in design?

Author Lee Child ponders the other side of storytelling in a short, provocative essay in this week's New Yorker.

Worth a read.