Research commissioned by our client, the Financial Times ¦ IE Business School Corporate Learning Alliance, finds common ground among European business leaders on how to drive change and foster innovation: executive development.
Those of us in the media business have been dealing with change for a while now, and in the PR sector it seems our capacity to adapt new models and innovations has been variable. Some agencies have raced ahead, others have languished behind, but the bulk of the industry seems to be inching forward, slowly.
In some cases we have tried to fuel change by hiring hot-shot innovators and creative types, only to see their best advice bounce off leaders unprepared or poorly skilled for change.
When we've succeeded, it's usually because we taken the time and made the necessary investment to help our leaders understand not only why change is critical, but how to manage the processes.
According to the research, corporate learning is seen by respondents as the top investment their organisation can make to improve business outcomes (57 percent). A larger majority – 59 percent – say investing in employees “drives change and innovation” in their businesses, rising to 65 percent among C-suite respondents taken as a specific group.