Lots of brands aspire to catalyze or support a 'movement' but only a few succeed, mostly because only a few take on the truly difficult issues in a meaningful, fitting way.

Aeromexico hasn't blinked in its take on 'borders' and the divisions people impose between themselves in this ad by Ogilvy & Mather.

It won't resonate with everyone, but those who reject it out of hand aren't likely to be Aeromexico customers in the first place, I'm guessing.

Take a look below. Thanks to friend Robbie Checkoway in Amsterdam for spotting.