A quick tip of the hat to our agency in Moscow, Ketchum Maslov - named Russian agency of the year by the Holmes Report at a ceremony in Berlin just last week.
As you can see from the write-up below, this designation reflects the extraordinary work they've done for domestic and international clients alike, despite obviously difficult business conditions.
Doing great work however is only one ingredient in their recipe for success.
The others: hire great people, train them well and allow them to create a culture and environment that's irresistible to clients and future hires.
It was great to see their efforts recognized on stage.
The firm continued to deliver campaigns that gained recognition in Russia and in international competition: supporting the Red Bull Trans-Siberian Extreme 2015, the longest bicycle stage race in the world; following up an award-winning effort from 2014 with the Chekhov is Alive series of theatrical online readings for Google Russia; and giving Western Union Russia a digital makeover on Facebook. Amid all of that, the firm still found time to support the development of the Russian PR market, delivering a new “introduction to public relations” course authored by client service director Oleg Abdurashitov, and contributing to the UN Sustainable Development “Global Goals” campaign. — PH