The important stuff for marketing, media and PR. I've read it so you don't have to.You're welcome.#1 Three billion people online#2 Online advertising booming#3 Print advertising over valued#4 Mobile advertising opportunity#5 Ad blocking vs innovation#6 Products as experiences#7 Image as search and shopping#8 Messaging is massive#9 Messaging commerce#10 Voice as an interface
There’s lots to learn for media, marketing and public relations from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2016. Brands as experiences, voice recognition, and the over valuation of print advertising, are all highlights from the report. I’ve worked my way through the 200+ page report this weekend. Here’s what I spotted.