Colleagues from the PR world share in the article below their predictions on which campaigns will bring home metal at this year's Cannes Lions festival, and I think many are good bets.
I believe we have a few contenders, too - fingers crossed - and in general I'd look for campaigns that engage people on social issues to prevail.
I won't be there this time but I hope if you are you'll stop by the ICCO House of PR just outside the Palais for daily roundups, expert commentary and an opportunity to network with fellow PR types.
Good luck to all of the entrants, Young Lions and speakers.
However, Ketchum Europe CEO David Gallagher says marketers who took a stance on timely global issues could get traction at Cannes, noting, "Human-driven or social campaigns will do best, because juries can coalesce around them more quickly and they are more translatable."