If it seems like you can't swing a cat without knocking a negroni cocktail out of someone's hand, it's because you can't.
They're everywhere. It's Negroni Week, a rather clever marketing / charity drive that takes event marketing to a new level, and I bet we'll see a wave copycat campaigns soon, and not just in the spirits category.
More information below - thanks to friend and journalist Arun Sudhaman for spotting.
In the case of the Negroni, some savvy marketing is in play. This week, over 6,000 bars globally are participating in a charity/marketing event known as “Negroni Week.”