One of the hot topics at this year's marketing hullabalooza in Cannes is the use of virtual reality technology to give consumers a full immersion experience on new products and services - so it's fitting and not entirely coincidental we chose the setting to launch Ketchum VR.
It's not for every situation.
But when it's right, it's pretty awesome.
Check out the link below and the demo videos.
"With VR, we believe there should be something in the story that makes it worth telling in this immersive fashion," senior partner and North American CEO Barri Rafferty said in a blog post. "VR’s greatest allure is that it allows the participant to decide what they want to look at, experience, and pay attention to – to have personal control over the viewing experience."