I am nodding my head so earnestly in agreement with frenemy Gail Heimann at Weber, my neck hurts.
Cannes Lions: it's a festival. You enter some work. Maybe collect a heavier-than-it-looks statue. You get a sense of what's on in the marketing services world. You connect with clients and maybe a prospect. You share some ideas on one of the stages.
And maybe you come back with an idea or two you probably wouldn't have had on your own, and some inspiration to make your next project a bit more impactful.
But for everyone in PR who makes creative work and pushes to get it made, Cannes Lions remains a joyful, dizzying, high-decibel celebration of the only thing that really makes a difference in the world and to the world: a good idea.