Like a few billion other people, last week I had never heard of Pokémon Go. Now you can't swing a cat without hitting a tourist gazing into their smartphone camera, hoping to level up at Big Ben.
It's doing pretty well for Nintendo, as you can see below, and to all of our clients in the travel and hospitality sectors, I can only say this: we are now fully inspired to think of something even cooler for you.
A two-day rally for Nintendo has lifted the company’s market value by 718 billion yen, or $7.1 billion. The surge began Friday after the debut of a new mobile game app, Pokemon Go, and accelerated Monday with the shares rising by the daily limit of 25 percent in Tokyo.