A brief brag on some work we've Just launched in partnership with Marvel (the comic book people) and our clients, Takeda Pharmaceuticals. 

Connecting with people on their health is generally  tricky, but especially when it involves gastrointestinal issues and symptoms / problems that can be acutely embarrassing.  

Here's an approach to bringing inflammatory bowel disease out into the open in ways that empower people with one of its forms, without defining them by it.