A little Ketchum news to share in case you missed it elsewhere: Barri Rafferty has been named our global president by our CEO, Rob Flaherty.
Great news for our people: she has a long track record for hiring and developing strong professionals in innovative roles. She's a career-maker.
Great news for our clients: she does not mind rolling up her sleeves and mucking in, as both an advisor and as a link to expertise inside the agency and out.
And great news for Ketchum: this is one of several big bold moves Rob has made in 2016 and reflects a commitment to putting effective people in future-ready roles that help us better serve clients.
And good news for Barri, who's a very nice person, and inspiration to so many of our rising stars.
Rafferty is known for a “borderless approach” that calls for “liquid teams” that incentivize agency leaders to put the best talent onto an account, regardless of the P&L structures. She also created Ketchum’s virtual reality division and works closely with digital lead Debra Forman on the firm’s fastest growing unit.