File this in the Learn From Competitors drawer...

I've known Matt Neale from Golin for years and worked with him on many industry projects. Smart, creative and generous. And a natty dresser. Likewise Fred Cook, who has always found time to contribute to conferences and international initiatives.

So I pay particular attention to innovations from Golin, and there's a lot to like about this new leadership approach. For me, one thing that stands out: versatility.

So before the pack sets in with "friendly" advice and constructive reactions, let me say good luck.

But not TOO much.