File this in the Learn From Competitors drawer...
I've known Matt Neale from Golin for years and worked with him on many industry projects. Smart, creative and generous. And a natty dresser. Likewise Fred Cook, who has always found time to contribute to conferences and international initiatives.
So I pay particular attention to innovations from Golin, and there's a lot to like about this new leadership approach. For me, one thing that stands out: versatility.
So before the pack sets in with "friendly" advice and constructive reactions, let me say good luck.
But not TOO much.
The three chief executive officers will share the leadership of the agency and together, with the agency’s executive board, drive forward Golin’s ambition to be the defining agency of the decade. Hughes, Neale and Rudnick will report to Cook and IPG’s CFO Frank Mergenthaler. The new structure will go into effect on January 1st, 2017 and the leadership team will work with employees and partners throughout the remainder of the year to ensure a seamless trans