It's dissertation season for media and public relations university students. Here are some areas of potential study that will help prepare you for work.

In addition to my day job at Ketchum I’ve supported public relations students at Newcastle University for the last three years through teaching and mentoring.

I’m frequently asked by public relations students for advice on choosing a dissertation topic.

My answer is always to follow a passion and ideally use it as an opportunity to set yourself up for your career. The ideal is a topic aligned to a developing area of practice.

Avoid populist topics and go deep. The best dissertations are original and niche. They make a genuine contribution to the professional body of knowledge.

I recently asked my network on Facebook for suggestions for areas of study. This blog explore potential topics.