I stumbled across a paid promotion for this pop-up store aiming to educate us all about how our data is used.  I love this campaign - the content demands attention and rewards deeper engagement.  It's making complex concepts easy and even entertaining to understand.  It delivers an immersive experience with very high production values.  I think I'll make time to go and see it person.    But....I haven't seen any old fashioned earned coverage for this.  With non-profit backers, no product to sell and with an important message, that surprises me.  Maybe I just missed it - I hope so.