Apple's acquisition of the Netflix for magazines is great news for those of us who still feel the buzz of earning a great piece of coverage and appreciate expert journalism.   It's not just the quality of the coverage but the context too - the authority of a great magazine brand lends trust and credibility to the brands and products it features.   Earned coverage is still the ultimate expression of a brand's desire to be pulled into the consumer's world - as opposed to simply pushing their messages outwards.