By Juliet Lewis, Practice Director

This week is Mental Health Awareness Week (14-20 May 2018), and in the build-up mental health issues have been featuring widely across both the news media and wider programming.

A prime example being last week’s controversial Corrie story-line which saw character Aiden Connor shockingly take his own life. It raises important issues around men’s mental health.

According to statistics compiled by the Men’s Health Forum* - men make up 76% of all suicides, 95% of the prison population, 73% of adults who go missing and 87% of rough sleepers.

As The Movember Foundation’s global PR partner agency, Ketchum is acutely aware of some of the biggest health issues faced by men: prostate cancer, testicular cancer, and mental health and suicide prevention.

We recognise that a key factor driving the male unhappiness epidemic is men’s in-built reluctance to seek help – so let’s shout it out that there’s no longer a place for the “strong, silent type”, it’s good to talk, to share concerns and to take positive steps to care for oneself.

“Wellness” has a key role to play in promoting positive mental health amongst men – employing “Wellness” strategies to become healthier in both body and mind will put more men in the best place to deal successfully with the full gamut of everything life throws at them, from everyday knocks to traumatic life events.

So, come on, let’s consider the male audience too when creating future “Wellness” products and initiatives.